Axis Three Dee Studios’ Launched A Fascinating Son-Et-Lumière
New Delhi: Axis Three Dee Studios—a one-of-its-kind initiative in immersive visual media and projection mapping—launched a fascinating son-et-lumière (light-and-sound) show display at the recently inaugurated ‘Vishwas Swaroopam’ (Statue of Belief) as a permanent installation. Revolving around the themes of ‘Aarambh’ (The Beginning) and ‘Shabd Utpatti’ (Origin of Language), the shows keep the audience enthralled throughout the entire 20-30-minute program. With many more stories to be introduced shortly, the 369-foot Statue of Belief promises to be a ‘must-visit’ landmark already thronged by thousands of visitors every day.
The unique narration is in a ‘Kathavachak’ or narrative form and has been scripted and narrated by Shri Madan Paliwal Ji, Chairman of the iconic conglomerate Miraj Group of Udaipur. The language brings alive the timeless knowledge and wisdom of this ancient land weaving lucidly into the numerous narrative anecdotes, references, and direct quotes from the Sanatani scriptures. All of it is in a form easily understood by the young and old alike.
This projection is a daily event. Painting the night sky aglow in a riot of colors, the resplendent Statue of Belief comes alive with the help of 24 Barco’s UDX series projectors, each shooting out a staggering 40,000 lumens of brightness and that, too, in 4K resolution for an ultra-vivid and crisp rendition.
Located atop the hill of Ganesh Tekri within the ‘Tat Padam Upvan’ grounds, the ‘Vishwas Swaroopam’ statue was inaugurated by the Hon’ble Chief Minister of Rajasthan, Shri Ashok Gehlot, along with Sri Morari Bapu and Rajasthan Assembly Speaker, Shri CP Joshi, in October 2022. ‘Vishwas Swaroopam’ is the world’s tallest Shiva idol and was constructed by Tat Padam Sansthan. The statue depicts Mahadev in a rare sitting posture as He benevolently looks below at the surrounding expanses of Nathdwara and beyond. The ‘Tat Padam Upvan’ is spread over a sprawling 31 acres of beautifully landscaped grounds.
‘Vishwas Swaroopam’ can be seen from as far as 20 kilometers on days when visibility and the weather permit. It has become the latest iconic landmark for the region. Every evening, this majestic statue comes to life in a stunning riot of colors, sound, and light during the projection mapping show created and commissioned by Axis Three Dee Studio Pvt. Ltd.
Shri Madan Paliwal Ji envisioned the Statue of Belief. The Miraj Group had selected and entrusted the entire projection design and execution job to Axis Three Dee Studios. Mr. Avijit Samajdar, CEO of Axis Three Dee Studios, who is an internationally acclaimed, award-winning Projection Designer, having numerous projects in India and the world to his credit, is the Producer and Director for the content design of this amazing projection mapping show. He and his immensely talented, creative installation and mapping team had created the unique blueprint for such a complex project—right from conception to execution and its successful conclusion for handover.
“All credit goes to the technical team, including experts from Dataton led by Mr. Ashok Sharma, regional head, DATATON, Sweden, for A-Pac, whose Watchout system provided the robust backbone. For a show that required communication between a multitude of hardware and software with clockwork precision,” says Avijit, “nothing but the best can suffice and Watchout mapping systems and Dataton media servers were my first choice. Having worked with this hardware and software many times before, I know they’re real workhorses under the most challenging conditions, and, once again, they have proved me right.”
As Avijit so eloquently sums up his craft, “Content designing is nothing but a clever play of abstract geometry and colors woven into a storyline to draw the audience into its seductive flow… Based on the audience reaction, I’m happy that we’ve achieved the visual magic we set out to do.”
In conclusion, Avijit Samajdar was all praises for the team at Miraj, without whose cooperation and teamwork, this arduous task would not have been possible. He added, “I consider it a privilege to have got the opportunity to work closely with Shri Madan Paliwal Ji, whose deep understanding and grasp of complex subjects, coupled with his infectious personality, has only made us all richer in experience and wisdom.”
About Axis Three Dee Studio
Founded in 2008, Axis Three Dee Studios (ATDS) is one of the leading studios offering cutting-edge content and installation solutions for Animation and CG VFX for Projection Mappings, Holographic Projections, and Dome Projection content. It is well-known in the industry that ATDS is the one-stop shop for complex projections, right from the initial designs to the final installation, with brilliant customized content. With offices in New Delhi and Seoul (South Korea), ATDS provides state-of-the-art solutions not just in this country but also for projects in the Middle East, South East Asia, Europe, and the Far East. It is the first studio to successfully create vivid content on the black surface of the Adiyogi Statue—the world’s tallest bust. Recently, it again won accolades for bringing true-to-life imagery on the 369-foot-high Vishwas Swaroopam.
